In what area do qualitative data primarily provide insights?

Qualitative data is primarily concerned with descriptive insights that provide a deeper understanding of people's feelings, thoughts, and experiences. This type of data often involves non-numerical information, such as interviews, open-ended survey responses, and observations. By focusing on the qualities and characteristics of the subject being studied, qualitative data allows researchers to capture rich, detailed narratives that can reveal patterns, themes, and complex behaviors.

In contrast, numerical analysis, statistical evaluation, and comparative analysis focus more on quantitative data. These areas utilize numbers and statistical techniques to summarize and interpret data, making them less effective for exploring the nuanced aspects of human experience that qualitative data is designed to highlight. Therefore, the strength of qualitative data lies in its ability to provide descriptive insights that foster a comprehensive understanding of the subject matter.